All Things Chill

You Tube link here. Taken from a recent tweet:

Favorite song (and way to say I love you) of right now: Ingrid Michaelson – Take me the way I am

Apparently, it’s been featured on an Old Navy commercial just like Lights – February Air… which only makes ME WANT TO BUY EVERYTHING FROM OLD NAVY. lol jokes. But honestly, if I want to support a marketing department do I support the store in which they are advertising for… or do I just send a letter of acknowledgment without sounding like a fanboy? lol.

Why is Old Navy doing what they’re doing? Because brands like Zara and H&M have been pushing affordable clothing – competitive to Old Navy – with amazing efficacy and a fashion-forward vibe. If you’ve seen the commercials made by Old Navy recently (it’s on their website -its redesign is funky too), they’re hip, stylish and chill – a far cry from FAMILY FLEECES and that weird 50’s color scheme. I don’t miss those one bit. ONE BIT.

Half-assed analysis aside, I think that they’re simply surfing the Internet looking for cutesy sounding girls with really indie sounds to build a commercial off of. Hee hee. Hey, it’s a pretty good idea! Haha.

It’s cheesy, but it’s got my attention!

~Spec

This entry was posted on Monday, April 14th, 2008 at 9:08 am and is filed under Music Culture, Streaming Conciousness, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.